Travail de recherche/Working paper
| Titre: |
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| Auteur: | Tackx, Koen; Rothenberger, Sandra; Verdin, Paul |
| Statut de publication: | Publié, 2015-08-28 |
| series: | Working Papers CEB, 15-034 |
| Sujet CREF: | Economie |
| Sujet JEL: | Business Administration: General |
| Business Economics: General | |
| Marketing and Advertising: General | |
| Volumes/pages: | 24 p. |
| Mots-clés: | advertising effectiveness |
| brand value | |
| effectiveness of research and development | |
| profitability drivers | |
| innovation | |
| value creation | |
| value capturing | |
| Langue: | Anglais |
| Identificateurs: | RePEc:sol:wpaper:2013/208406 |
