Article révisé par les pairs
| Résumé : | This study proposes to apply the paradigm of Churchill in the case of the adaptation in french and validation of the Maignan and Ferrell scale (1999) based on the model developed by Carroll (1979). This model proposes to distinguish four principles of social responsibility: economic, legal, ethical and philanthropic responsibility. Four factors were highlighted in a first exploratory study conducted among 320 workers. This structure was confirmed during a second confirmatory investigation among 287others workers. If the four identified factors do not match exactly to the theoretical chosen model, they bring value to support the differences in social responsibility between the internal actors and external actors. |
