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Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry

par Li, Sirui ;Liu, Ying;Su, Jing;Luo, Xin;Yang, Xiao
Référence Electronic commerce research, 23, page (2827–2857)
Publication Publié, 2022-05-05

Article révisé par les pairs

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Résumé :

We proposed a research model that examined the differences between the contributions of large, third-party e-commerce platforms and self-operated e-commerce platforms to businesses’ resilience to the COVID-19 shock. The difference-in-differences approach was employed to analyze a substantial sample of Chinese retailers. The study found that (1) under the baseline condition, the large, third-party e-commerce platforms built significant resilience for the brick-and-mortar businesses, (2) resource constraints induced by factor immobility weakened the contribution of large, third-party e-commerce platforms to the businesses’ resilience in regions of severe shock, and (3) the physical retailers’ self-operated EC platforms built resilience in regions of severe shock.