par Radermecker, Anne-Sophie
Référence Law and Finance in International Art Markets: Tools for the Future, Taylor and Francis, page (69-84)
Publication Publié, 2025-01
Partie d'ouvrage collectif
Résumé : This chapter examines the legal and reputational challenges faced by small auctioneers in the cybermarketplace, particularly in the online antiques sector. While digitalization in the art market accelerated during the COVID-19 pandemic, academic research has largely overlooked the lower-end segment, where ‘ordinary’ antiques are frequently traded. The study focuses on Drouot.com, a digital initiative of the Drouot Group, which provides online sales services to mid- and lower-tier auction houses. Unlike brokerage platforms such as eBay and Catawiki, Drouot.com operates under France’s legally framed auction regulations. This chapter explores how legal constraints and reputational mechanisms shape auctioneers’ ability to compete online and identify three key challenges for participants in the low-end market: increased online competition, the demand for high-quality digital reproductions and accurate descriptions, and the management of online reputation systems. The chapter highlights the growing burden of compliance, transparency and consumer trust for smaller players in an evolving digital marketplace.

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