Résumé : The paper reports the results of an experiment designed to compare the impact on financial literacy skills of primary school students of a switch from a traditional pedagogical approach supported by textbooks to one relying on AI-supported methods favoring the gamification of the learning process. The study focuses on 152 students aged 8 to 11 distributed across six classes in a Bulgarian public school. The results show an important statistically significant literacy improvement for the treatment group. It also discusses the contextual dimensions accounted for in control variables that may lead to outcome differences according to the families’ socio-economic background.