par Tarnanidis, Theodore T.K.;Papathanasiou, Jason;Vlachopoulou, Maro;Mareschal, Bertrand 
Référence Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, IGI Global, page (196-212)
Publication Publié, 2023-08
Référence Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry, IGI Global, page (196-212)
Publication Publié, 2023-08
Partie d'ouvrage collectif
| Résumé : | The method of PROMETHEE belongs to Multiple Criteria Decision Making (MCDM) techniques, which helps decision-makers to examine problems where there are multiple and conflicting criteria calculated in different parameters and units. Furthermore, they help people in assessing all the information included in a problem from a realistic and pragmatic viewpoint (Vincke, 1992). The next table shows a classification of the most widely used MCDM methods. According to relevant scholars (Triantaphyllou et al., 1998; Georgiadis et al., 2013) the general format of a PROMETHEE task involves the construction of the measurement analysis of the problem with the identification of relevant criteria and alternatives, the estimation of the relative importance and impact of the weights (i.e. statistical measures), and the final stage involves the decision of the best evaluations that comes from the ranking/assessment of each alternative. |
