par Bughin, Jacques ;Kretschmer, Tobias;van Zeebroeck, Nicolas
Référence IEEE engineering management review
Publication Publié, 2021-07-21
Article révisé par les pairs
Résumé : A large focus of digital transformation has been on embedding digitization across organizational functions, but the most successful transformations are often coupled with strategic renewal. A deeper look at successful digital transformations shows that strategic renewal is facilitated by pervasive digital technology adoption, as those technologies are disruptive in nature and help shift the corporate mindset towards a less defensive posture. We derive and discuss the implications of this result for managers and organizations.

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