Travail de recherche/Working paper
Titre:
  • From Experimentation to Strategy: The Role of Digital Technologies in Strategy Renewal
Auteur:Bughin, Jacques; Kretschmer, Tobias; van Zeebroeck, Nicolas
Statut de publication:Publié, 2019-01
series:Working Papers TIMES², 2019-031
Sujet CREF:Economie industrielle
Informatique de gestion
Progrès technologique
Volumes/pages:45 p.
Mots-clés:Digital transformation, Strategic Organization Design, Technology adoption, Strategic renewal, Digital strategy, Big data, Artificial Intelligence
Langue:Anglais
Identificateurs:RePEc:ict:wpaper:2013/284015

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