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The Power of Projection for Powerless and Powerful People: Effect of Power on Social Projection Is Moderated by Dimension of Judgment

par Toma, Claudia ;Yzerbyt, Vincent V.Y.;Corneille, Olivier;Demoulin, Stéphanie
Référence Social Psychological and Personality Science, 8, 8, page (888-896)
Publication Publié, 2017-11

Article révisé par les pairs

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Résumé :

Past social projection research has mainly focused on target characteristics as a moderator of projective effects. The current research considers the power of the perceiver and how it affects projection of competence and warmth. In three studies, participants first rated themselves on a list of traits/preferences, then performed a power manipulation task, and, finally, rated a target person on the same list. Studies 1 and 2 reveal that the effect of power on social projection is moderated by dimension of judgment: high-power/low-power participants project more on competence/warmth than low-power/high-power participants. A meta-analysis conducted on Studies 1, 2, 3, and two additional studies confirmed those results. Study 3 additionally shows that high power increases the salience of competence, whereas low power increases the salience of warmth. Implications for both the power and the social perception literatures are discussed.