par Adriaensens, Bernhard
Référence Industry and environment, 25, 3-4, page (88-91)
Publication Publié, 2003-07
Article révisé par les pairs
Résumé : Some companies use marketing and communications strategies based on consumers' existing and potential needs. Others, more interested in efforts to make a better world, anticipate trends and are experimenting with new methods. Companies in the latter category have adopted several basic rules, described below, that reflect their adherence to sustainable development criteria.