Résumé : Recent years have witnessed a renewed commitment towards climate among international actors. Ultimately, the EU’s commitment to the implementation of these obligations has led to the presentation of the European Green Deal in an attempt to mainstream sustainability into the core of European policies. Despite the fact that the EGD is mainly a domestic policy, it has important external implications which has led to widespread criticism from a myriad of actors both within and beyond EU borders. Yet, the EGD is articulated and implemented through a number of different strategies, the most relevant of which is the Farm to Fork strategy. This thesis examines the influence of this commitment, and more particularly, of the European Green Deal in the emergence of new coalitions of actors in the case of the banana sector. In fact, bananas are the most popular fruit worldwide, however, the EU only produces a tenth of the 6 million tons of bananas consumed every year. For that purpose, it uses the Advocacy Coalition Framework to understand the controversy surrounding these initiatives and the difficulty of reconciling all interests while maintaining the policy goal of sustainability. The emergence of conflicting views, leads to the formation of coalitions of actors, the identification of which is pursued by this paper. In order to do so, it presents the relevant actors involves as well as their positioning on the main benchmarks set by the F2F Strategy. It finds uncovers the formation of different coalitions depending on the target as well as certain hierarchization within the coalitions.