par Pouillard, Véronique 
Editeur scientifique Gries, Rainer;Schwarzkopf, Stefan
Référence Ernest Dichter and Motivation Research, New Perspectives on the Making of Post-War Consumer Culture, Palgrave Macmillan, New York, page (205-219)
Publication Publié, 2010
Editeur scientifique Gries, Rainer;Schwarzkopf, Stefan
Référence Ernest Dichter and Motivation Research, New Perspectives on the Making of Post-War Consumer Culture, Palgrave Macmillan, New York, page (205-219)
Publication Publié, 2010
Partie d'ouvrage collectif
| Résumé : | "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing" |
