Résumé : Bovine Leukemia Virus (BLV) proviral latency represents a viral strategy to escape host immune system and allow tumor development. Besides the previously demonstrated role of histone deacetylation in the epigenetic repression of BLV expression, we showed here that BLV promoter activity was induced by several DNA methylation inhibitors (such as 5-AZAdc) and that overexpressed DNMT1 and DNMT3A, but not DNMT3B, downregulated BLV promoter activity. Importantly, cytosine hypermethylation in the 5'LTR U3 and R regions was associated with true latency in the lymphoma-derived B-cell line L267, but not with defective latency in YR2 cells. Moreover, the virus-encoded transactivator TaxBLV decreased DNMT expression levels, what could explain the lower level of cytosine methylation observed in the L267LTaxSN 5'LTR compared to the L267 5'LTR. Interestingly, DNA methylation inhibitors and TaxBLV synergistically activated BLV promoter transcriptional activity in a cAMP-responsive element (CRE)-dependent manner. Mechanistically, methylation at the -154 or at the -129 CpG position (relative to the transcription start site) impaired in vitro binding of CRE-binding protein (CREB) transcription factors to their respective CRE sites. Methylation at the -129 CpG alone was sufficient to decrease by two-fold BLV promoter-driven reporter gene expression. We demonstrated in vivo the recruitment of CREB/CREM and to a lesser extent of ATF-1 to the hypomethylated CRE region of the YR2 5'LTR, whereas we detected no CREB/CREM/ATF recruitment to the hypermethylated corresponding region in the L267 cells. Altogether, these findings suggest that site-specific DNA methylation of the BLV promoter represses viral transcription by directly inhibiting transcription factor binding, thereby contributing to true proviral latency.