Travail de recherche/Working paper
Titre:
  • Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior
Auteur:Brunk, Katja H.
Statut de publication:Publié, 2009
series:Working papers CEB, 09-021.RS
Sujet CREF:Economie
Sujet JEL:Marketing and Advertising: Other
Volumes/pages:11 p.
Mots-clés:Consumer Perceived Ethicality (CPE)
Corporate Ethics
Corporate Social Responsibility (CSR)
Brand perceptions
Qualitative Research
Ethical consumption.
Langue:Anglais
Identificateurs:RePEc:sol:wpaper:09-021