Travail de recherche/Working paper
Titre: |
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Auteur: | Brunk, Katja H. |
Statut de publication: | Publié, 2009 |
series: | Working papers CEB, 09-021.RS |
Sujet CREF: | Economie |
Sujet JEL: | Marketing and Advertising: Other |
Volumes/pages: | 11 p. |
Mots-clés: | Consumer Perceived Ethicality (CPE) |
Corporate Ethics | |
Corporate Social Responsibility (CSR) | |
Brand perceptions | |
Qualitative Research | |
Ethical consumption. | |
Langue: | Anglais |
Identificateurs: | RePEc:sol:wpaper:09-021 |