Travail de recherche/Working paper
| Titre: |
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| Auteur: | Brunk, Katja H. |
| Statut de publication: | Publié, 2009 |
| series: | Working papers CEB, 09-021.RS |
| Sujet CREF: | Economie |
| Sujet JEL: | Marketing and Advertising: Other |
| Volumes/pages: | 11 p. |
| Mots-clés: | Consumer Perceived Ethicality (CPE) |
| Corporate Ethics | |
| Corporate Social Responsibility (CSR) | |
| Brand perceptions | |
| Qualitative Research | |
| Ethical consumption. | |
| Langue: | Anglais |
| Identificateurs: | RePEc:sol:wpaper:09-021 |
