Résumé : Can shared experiences across nations foster people’s attachment to a community beyond the nation-state? The answer is a priori ambiguous: international events bring nations together around a common frame, but they also set them against one another. To answer this question, we study the Eurovision Song Con- test, an annual competition broadcast to a large transnational audience and organized around shared European values. Comparing respondents surveyed just before and after their country’s participation in the show, we find that the contest raises European identification, which complements national identity rather than substituting for it. The effect persists over time and is independent of the outcome of the event. Regarding mechanisms, we show that Eurovision changes the values individuals attribute to Europe without changing their own values, and identification increases when the two align. Importantly, the event has electoral consequences: in countries that narrowly qualify for the final, votes in European Parliament elections shift toward more pro-European parties.