par Lippert, Erica 
Référence Emerging Plant Communication in Contemporary Societies: Beyond the Human World: Volume 5, wiley, Vol. 5, page (45-61)
Publication Publié, 2026-01
Référence Emerging Plant Communication in Contemporary Societies: Beyond the Human World: Volume 5, wiley, Vol. 5, page (45-61)
Publication Publié, 2026-01
Partie d'ouvrage collectif
| Résumé : | This chapter examines a different context, as well as different operators – specifically, a travel influencer, sponsored by tourism institutions and sports brands. The framing of travel stories for marketing purposes on social media has been steadily on the rise in the past decade. This tourist discourse comes from companies or places wishing to attract customers or visitors. In human and social sciences, sociological studies have highlighted the complexity of the condition of tourists, who are trapped between the dream of travel and the economic logics which control their day-to-day lives. Storyliving favors a representation of authentic understanding of nature, of an art of living and falling back in love with the world. The communication promotes a multisensory experience of nature. The commoditization of nature and of wild spaces is primarily achieved through the functions, while the images serve the function of enchantment and attracting. |
