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The “Deadly Sins” of Scientific Endeavour as a Narrative Framework for Self-Reflection in Science Communication

par Gubitosa, Carlo
Référence Canadian journal of communication, 50, 3
Publication Publié, 2025-09-11

Article révisé par les pairs

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Résumé :

Background: Traditional science communication has focused on the public’s “knowledge deficit,” often neglecting the scientific community’s role in fostering misunderstanding. This article examines how the scientific community may unintentionally burden lay audiences in a fragmented and “polluted” communication environment. Analysis: Using a structured literature review, this article analyzes scholarship on poor scientific practices and communication failures through the metaphor of the “seven deadly sins.” This conceptual framework categorizes and reflects on instances of scientific misconduct, epistemic arrogance, and lack of accountability, while highlighting paths toward “redemption” through self-awareness and transparency. Conclusions and implications: By embracing narratives of redemption and humility, scientists and science communicators can build public trust, foster dialogue, and promote more inclusive and responsive science communication.