par Zumofen, Raphael;Mabillard, Vincent 
;Pasquier, Martial
Référence Scandinavian political studies, 48, 3, e70016
Publication Publié, 2025-07-01
;Pasquier, MartialRéférence Scandinavian political studies, 48, 3, e70016
Publication Publié, 2025-07-01
Article révisé par les pairs
| Résumé : | This article explores the adoption and use of social media at the local level, focusing on how communication managers (or administrators) in Nordic municipalities leverage platforms such as Facebook, X (ex-Twitter), and Instagram. The study uses data from all municipalities of over 10,000 inhabitants across Denmark, Finland, Iceland, Norway, and Sweden. Alongside quantitative analysis, 19 semi-structured interviews provide qualitative insights into the management, evaluation, and perception of citizen engagement within the Nordic context. The findings reveal that Facebook is the most widely adopted and used platform, while Instagram shows high engagement scores. Conversely, activity on X is low. The interviews underscore the strategic role of social media in facilitating two-way communication between municipalities and citizens, as well as the challenges of aligning engagement metrics with broader strategic goals. |
