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All about the economy? Issue emphasis in Belgian parties’ communication on X before and during the 2024 election campaign

par Marie, Awenig ;Kins, Lucas ;Close, Caroline ;Jacobs, Laura
Organisme financeur FNRS-FWO EOS, Université libre de Bruxelles
Publication Publié, 2024-11-29

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Résumé :

This research note analyses the communication of Belgian political parties and their leaders before and during the June 2024 electoral campaign, focusing on X (formerly Twitter). We rely on the full population of posts on X that were disseminated by political parties and presidents from February 9 2023 until June 8 2024 (n = 16,084). We examine the issues that political parties emphasised the most during the campaign (n= 4,979), and whether these priorities shifted compared to the pre-campaign period (n=11,105). We analyse whether these political actors have emphasised similar or different issues, and the extent to which they aligned or changed their communication during the campaign to fit with the agenda-setting of a dominant party or to salient issues in general.