par Raymaekers, David
Président du jury Pirotte, Hugues
Promoteur Méon, Pierre-Guillaume
Publication Non publié, 2024-11-25
Thèse de doctorat
Résumé : Becker and Stigler (1977) famously invoked the adage "de gustibus non est disputandum"Latin for "there is no arguing about tastes"—to suggest that preferences are immutable, the bedrock of individual behavior beyond rational persuasion. For decades, this view has framed preferences as fixed and exogenous, serving as the unquestioned starting point for economic analysis. But what if preferences are not as unchangeable as we assume? This dissertation challenges the rigidity of "de gustibus" proposing instead that preferences, while often deeply rooted, can evolve, adapt, and interact with external forces in shaping economic outcomes. Through three distinct yet interconnected studies, it explores the dynamic nature of preferences and their influence on behavior in diverse contexts.