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Place Attractiveness and Image: A research agenda

par Alaux, Christophe;Carmouze, Laura;Mabillard, Vincent ;Pasquier, Martial
Référence Cahiers de l'IDHEAP, Lausanne, Ed. 1
Publication Publié, 2024-03-15

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Résumé :

This book results from a PhD workshop held in Aix-en-Provence in June 2023. The workshop was organized conjointly by Aix-Marseille Université (France), the Université de Lausanne (Switzerland), and the Université libre de Bruxelles (Belgium). It provided PhD students from all over Europe with a great opportunity to present their thesis’ projects or their most recent papers. A special session, focusing specifically on place branding and marketing, gathered six contributions. These contributions then received particular attention from supervisors from all three universities, and underwent a revision process. They form the chapters presented in this book. The book consists in three parts: 1) emerging trends in place branding, especially in cities; 2) a focus on the dynamics that characterize the relationships between actors of a city or region; and 3) attractiveness for residents and tourists (especially when places are used as filming locations).