Article révisé par les pairs
| Résumé : | This paper analyzes how the socio-economic development of an industry co-evolves with the articulation of imaginaries of emancipation and domination. Drawing on political discourse theory, I analyze the US’ interracial porn movie industry (1916–2022) from its early, illicit beginnings through its commercial mainstreaming. Organized agents have developed this industry by articulating imaginaries that evoke economic emancipation, but provide new political and fantasmatic relevance to origin myths of racial and gendered superiority. The articulations of each generation of organized agents transgressed prior episodes’ limits to visualizing interracial sex. Yet, transgression remained firmly within the bounds of the disciplinary and security power apparatus of white patriarchical domination. In particular, successive imaginaries modernized the stereotypical myths of black Jezebels, black Brutes, pure white women, and civilized white men. Modernization of myths, technological democratization and mainstreaming went hand in hand. I provide critical explanations for these findings that contribute to the organizational literature on imaginaries. This includes the entrepreneurship-as-emancipation literature, and scholarship on myths, feminism and prefigurative organizing. Emancipatory imagining requires challenging the disciplinary and security limits of origin myths. By default of political and fantasmatic challenging of these mythical limits, they function as empty signifiers that are easily adapted to contemporary imagining. As a result, entrepreneurs’ and performers’ socio-economic emancipation discourse effectively re-articulates an imaginary of domination. |
