par Thuillas, Olivier;Wiart, Louis
Référence Online Media and Global Communication, 3, 2, page (290-306)
Publication Publié, 2024-06-12
Article révisé par les pairs
Résumé : The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity.

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