par Kins, Lucas 
;Jacobs, Laura ;Close, Caroline
Référence The State of the Federation (31 Janvier - 2 Février 2024: Université de Liège)
Publication Non publié, 2024-02-02
;Jacobs, Laura ;Close, Caroline Référence The State of the Federation (31 Janvier - 2 Février 2024: Université de Liège)
Publication Non publié, 2024-02-02
Communication à un colloque
| Résumé : | parties. Despite the great resilience of some of them (or even “comeback” in some instances), many are threatened with their very existence, with the proliferation and persistence of both right-wing and left-wing radicals and/or populists (De Vries & Hobolt, 2020; Krause et al., 2023). Other challenges have included profound changes in the class structures of society and secularization. In this context, it is now more than ever crucial for traditional parties, which have suffered from their ideological convergence (or de ideologization) and partisan dealignment, to differentiate from their competitors, but also from one another (Garzia et al., 2022; Grant & Tilley, 2023). Drawing from the literature on social identity theory, organizational identity and group appeals, we unravel the identity formatting strategies that traditional parties adopt in their day-to-day communication online to convince voters to identify with them. Relying on a quantitative content analysis of one year of parties and party leaders’ communication in Belgium on social media (X), outside of election campaign, we look at the self-characterization of traditional parties relative to the cleavage-based groups in society they have historically represented, but also relative to the new groups they appeal to following the restructuring of the partisan landscape. We provide a descriptive analysis of the frequency of appeals to groups in society among these parties, and of the type of groups they seem to emphasize (economic, community, cultural etc.). The paper is rather exploratory at this stage and calls for further analytical development. |
