par Broustau, Nadège 
;Neihouser, Marie
Référence Artificial Intelligence and Digital Diplomacy: Challenges and Opportunities, Springer International Publishing, page (57-71)
Publication Publié, 2021-08
;Neihouser, Marie Référence Artificial Intelligence and Digital Diplomacy: Challenges and Opportunities, Springer International Publishing, page (57-71)
Publication Publié, 2021-08
Partie d'ouvrage collectif
| Résumé : | This chapter focuses on the required use of social media by diplomats and aims at understanding how they operationalize this strong but blurred injunction from their hierarchy. Participating to conversations, debates and engaging with the public, giving opinion, showing pictures or videos, sharing or commenting news or anniversaries, the concrete interpretation of the visibility injunction can take various forms that may be close or quasi antinomic to the essence of social media. Secrecy and caution are especially part of the decision process of publishing content on social media, leading diplomats to try and find a balance between constant visibility in the public sphere and protection of issues. Based on interviews with several diplomats in Brussels, Paris and Kiev, in particular public affairs officers in embassies as well as in missions to the European Union, our chapter draws their representation of the social media communication constraint, how they include or not evaluation and reflexive steps in their practice, what expectations they figure their hierarchy, colleagues, partners, adversaries, citizens have and how they cope with these expectations. |
