Enseignement: cours, TP, ...
| Résumé : | Rhetoric is commonly known as the art of speaking well, being persuasive and knowing how to compose successful writing and presentations. What is however less often highlighted about the technique of rhetoric is how its practice encourages reflexivity and moral imagination. Observing what we do when trying to reach to an audience —i.e. from what we say to how we say it, from what we choose not to say to who we choose to listen — is not only useful for improving our ability to speak accordingly and produce persuasion. It is also a mean for looking into our own drives, reflecting on our decisions, actions and understandings and for questioning our beliefs and representations.Furthermore, questioning our own values implies a focus on the desires, interests and tastes that make us do what we do as humans and so eventually as entrepreneurs. How do we come to imagine, conceptualize, design, formulate and present our business proposition in a certain way? What does it say about our motivations and intentions? Does it actually mirror our own values in terms of interests and desires but also in terms of beliefs? The course proposes to explore these matters through the practice of various rhetorical and creative writing exercises.As an introduction, the participants will be invited to approach language as a work material to be shaped in all kind of forms and styles (just like clay for instance). Then, with a focus on their entrepreneurial project, the rhetorical practice will be dedicated to the identification of their ownspontaneous rhetorical strategies (at the level of the logos, ethos and pathos), the exercising of the diversity of points of view and the practice of moral reflexivity.References:Chiron, P. (2019), Manuel de rhétorique ou Comment faire de l’élève un citoyen. Les Belles Lettres.Danblon, E. (2013). The Reason of Rhetoric. Philosophy & rhetoric, vol.46, no. 4, pages, 493–507.Dupréel, E. (1948). Les Sophistes, Ed. Du Griffon, Neuchâtel.Goyet, F. (2017). Le regard rhétorique. Editions Classiques Garnier, Paris.Kennedy, G. A. (1998). Comparative rhetoric: An historical and cross-cultural introduction. Oxford University Press, USA.Mifsud, Mari Lee. On the Idea of Reflexive Rhetoric in Homer. Philosophy and Rhetoric 31, no. 1 (1998): 41-54.Perelman, C. & Olbrechts-Tyteca, L. (1969). The new rhetoric. A treatise on argumentation, Univ of Notre Dame Paris, vol 140. |
