Résumé : The presentation highlights current development of tourism and recreation on Baltic Sea coasts with discussion of new directions and perspectives. The region of Study area is Pärnu area located on the western part of the country, along the coasts of Baltic Sea. The region is a valuable environmental part and a unique recreational area of Estonia. Notable natural settings include mild marine climate condition and precious coniferous forests. Presentation briefly discusses historical development of the tourism in the country and gives directions on its modern development caused by active socio-economic changes since 1990s. The research is methodologically based on the author's fieldwork in the study area, literature review and analysis of the statistical graphs of the socio-economic data.