par Iyer, Gopal;Rothenberger, Sandra 
Référence Moving Sustainable Consumption from Hype to Reality Through the Value Chain, Rediscovering the Essentiality of Marketing, Springer International Publishing, page (319)
Publication Publié, 2016
Référence Moving Sustainable Consumption from Hype to Reality Through the Value Chain, Rediscovering the Essentiality of Marketing, Springer International Publishing, page (319)
Publication Publié, 2016
Partie d'ouvrage collectif
| Titre: |
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| Auteur: | Iyer, Gopal; Rothenberger, Sandra |
| Informations sur la publication: | Moving Sustainable Consumption from Hype to Reality Through the Value Chain, Rediscovering the Essentiality of Marketing, Springer International Publishing, page (319) |
| Statut de publication: | Publié, 2016 |
| Sujet CREF: | Management |
| Langue: | Français |
