par Wiart, Louis
Référence NECTART, 14, page (72-83)
Publication Publié, 2022-05-27
Article sans comité de lecture
Résumé : Netflix is leaving no stone unturned in its efforts to cultivate its liberal image and achieve tangible results, from tackling topics such as gender identity and intersectional feminism and condemning systemic racism in its programming, to providing dedicated funding for minority creators, and striving for gender equality and diversity in its internal operations. There is however a clear strategy behind this: to sell the values that matter to its young, urban, and well-connected core target audience in order to ensure they continue to subscribe to its streaming service.