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There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility

par Janssen, Catherine ;Swaen, Valérie;Vanhamme, Joëlle
Référence 2nd Symposium on Marketing Ethics and Corporate Social Responsibility (April 10-11, 2014: Cork, Ireland)
Publication Non publié, 2014

Communication à un colloque

• Détails

Titre:	There’s more to corporate crises than meets the eye: A consumer-oriented perspective and the link to corporate social responsibility
Auteur:	Janssen, Catherine; Swaen, Valérie; Vanhamme, Joëlle
Informations sur la publication:	2nd Symposium on Marketing Ethics and Corporate Social Responsibility (April 10-11, 2014: Cork, Ireland)
Statut de publication:	Non publié, 2014
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais