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What’s so funny about CSR? Consumer responses to humor in CSR communication campaigns

par Janssen, Catherine ;Sen, Sankar
Référence 3rd International Marketing Ethics and Corporate Social Responsibility Academic symposium (April 19-21, 2015: Rome, Italy)
Publication Non publié, 2015

Communication à un colloque

• Détails

Titre:	What’s so funny about CSR? Consumer responses to humor in CSR communication campaigns
Auteur:	Janssen, Catherine; Sen, Sankar
Informations sur la publication:	3rd International Marketing Ethics and Corporate Social Responsibility Academic symposium (April 19-21, 2015: Rome, Italy)
Statut de publication:	Non publié, 2015
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais