• Citer

CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism

par Swaen, Valérie;Janssen, Catherine ;Du, Shuili
Référence 4th International Marketing Ethics and Corporate Social Responsibility Academic Symposium (Lille, France)
Publication Non publié, 2016

Communication à un colloque

• Détails

Titre:	CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism
Auteur:	Swaen, Valérie; Janssen, Catherine; Du, Shuili
Informations sur la publication:	4th International Marketing Ethics and Corporate Social Responsibility Academic Symposium (Lille, France)
Statut de publication:	Non publié, 2016
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais