par Janssen, Catherine ;De Kerviler, Gwarlann;Pauwels, Véronique
Référence 5th International Marketing Ethics and Corporate Social Responsibility Academic Symposium (April 2-4, 2017: South Bend, Indiana, USA)
Publication Non publié, 2017
Communication à un colloque
Titre:
  • Investigating the relationship between co-creation and consumers' perceptions of corporate social responsibility: The role of co-creation type
Auteur:Janssen, Catherine; De Kerviler, Gwarlann; Pauwels, Véronique
Informations sur la publication:5th International Marketing Ethics and Corporate Social Responsibility Academic Symposium (April 2-4, 2017: South Bend, Indiana, USA)
Statut de publication:Non publié, 2017
Sujet CREF:Marketing et publicité
Note générale:iiTSE
Langue:Anglais