• Citer

What's so funny about corporate social responsibility? Consumer responses to humor in CSR communication campaigns

par Janssen, Catherine ;Sen, Sankar
Référence 44th European Marketing Academy conference (May 26-29, 2015: Leuven, Belgium)
Publication Non publié, 2015

Communication à un colloque

• Détails

Titre:	What's so funny about corporate social responsibility? Consumer responses to humor in CSR communication campaigns
Auteur:	Janssen, Catherine; Sen, Sankar
Informations sur la publication:	44th European Marketing Academy conference (May 26-29, 2015: Leuven, Belgium)
Statut de publication:	Non publié, 2015
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais