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Should Luxury Brands Shout or Whisper? The Effects of Brand Prominence on Consumer Perceptions of Responsible Luxury

par Janssen, Catherine ;Vanhamme, Joëlle ;Leblanc, Sina
Référence 46th Association for Consumer Research conference (October 1-4, 2015: New Orleans, Louisiana, USA)
Publication Non publié, 2015

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Titre:	Should Luxury Brands Shout or Whisper? The Effects of Brand Prominence on Consumer Perceptions of Responsible Luxury
Auteur:	Janssen, Catherine; Vanhamme, Joëlle; Leblanc, Sina
Informations sur la publication:	46th Association for Consumer Research conference (October 1-4, 2015: New Orleans, Louisiana, USA)
Statut de publication:	Non publié, 2015
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais