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Investigating the relationship between co-creation and corporate social responsibility: The role of co-creation type

par De Kerviler, Gwarlann;Pauwels, Véronique;Janssen, Catherine
Référence 19th AMS World Marketing Congress (July 19-23, 2016: Paris, France)
Publication Non publié, 2016

Communication à un colloque

• Détails

Titre:	Investigating the relationship between co-creation and corporate social responsibility: The role of co-creation type
Auteur:	De Kerviler, Gwarlann; Pauwels, Véronique; Janssen, Catherine
Informations sur la publication:	19th AMS World Marketing Congress (July 19-23, 2016: Paris, France)
Statut de publication:	Non publié, 2016
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais