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Investigating the relationship between co-creation and consumers' perceptions of corporate social responsibility: The role of co-creation type

par Janssen, Catherine ;De Kerviler, Gwarlann;Pauwels, Véronique
Référence 46th European Marketing Academy Conference (May 23-26, 2017: Groningen, The Netherlands)
Publication Non publié, 2017

Communication à un colloque

• Détails

Titre:	Investigating the relationship between co-creation and consumers' perceptions of corporate social responsibility: The role of co-creation type
Auteur:	Janssen, Catherine; De Kerviler, Gwarlann; Pauwels, Véronique
Informations sur la publication:	46th European Marketing Academy Conference (May 23-26, 2017: Groningen, The Netherlands)
Statut de publication:	Non publié, 2017
Sujet CREF:	Marketing et publicité
Note générale:	iiTSE
Langue:	Anglais