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2nd European space generation workshop: Market introduction strategy for a new European heavy lift launch vehicle

par Wiedemann, Josef;Milova, Praskovia ;Ruhhammer, Florian;Spiess, Monika Johanna Pardo;Schoroth, Wenzel;Lippert, Claus
Référence Proceedings of the International Astronautical Congress, IAC, 19, page (12529-12536)
Publication Publié, 2017

Article révisé par les pairs

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Résumé :

The Space Generation Advisory Council (SGAC) is a non-profit organisation and professional network that represents university students and young professionals in the space sector. SGAC has permanent observer status in the United Nations Committee on Peaceful Uses of Outer Space (COPUOS) and is a member of the UN Economic and Social Council, and International Astronautical Federation (IAF). Headquartered in Vienna with full-time staff, the organisation is supported by a volunteer network of over 4,000 members in more than 90 countries. The 2nd European Space Generation Workshop (2nd E-SGW) took place in Paris, on 24 and 25 March 2017. The main goals of the 2nd E-SGW are to strengthen the regional network of students and young professionals in the European region, to examine and consider key questions that the European space community is facing from an interdisciplinary point of view, and to provide the opportunity for the next generation of space professionals to interact with today's space leaders. In dedicated working groups, delegates tackled topics of Space Economy, Space Accessibility, Space Diplomacy, Space Exploration. This paper presents potential strategies for the market introduction of a future European heavy-lift launch vehicle, based on the main findings and recommendations of the Space Accessibility Working Group. On the example of Ariane 6, which is scheduled for a maiden flight in 2020, crucial factors, such as launch cost, performance, time to market, launch rate, competition and satellite market situation as well as vehicle reliability and launch record are discussed, and their impact on potential market introduction strategies evaluated. Considering the economic and technological aspects of the introduction of a new launcher, the industrial organisation is examined, and the influence of national and European space policy and potential areas for support by lawmakers are identified. Furthermore, elements for marketing and outreach activities with respect to various target groups are presented.