Article révisé par les pairs
| Résumé : | In response to an oft-encountered stance against semiotic or symbolic analysis in current anthropological theory, I argue for a broader understanding of semiosis as inherently both affective and material. Affect theory and new materialism move away from conceptualizations of human subjectivity and cultural construction and toward an ontological framework focused on material entities and vital flows. By meshing their language with that of classic symbolic anthropology, I demonstrate how the materiality of symbols produces and transmits affect and that, indeed, the efficacy of ritual is based on the manipulation of affect. Rather than thinking of signs as delimited representations fixed in structures, I emphasize their indeterminacy and ambiguity as the source of their social efficacy. Drawing on my research on affectively charged material objects in the storage spaces of US homes, I demonstrate that the affective force of these things stems from their open-ended and often unrecognized chains of semiotic associations. Ultimately, I present semiotic affect as a way to return to theorizing the social as an intercorporeal force that precedes the conscious determination of the subject. |
