par Bughin, Jacques 
Référence Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, IGI Global, page (172-197)
Publication Publié, 2012
Référence Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use, IGI Global, page (172-197)
Publication Publié, 2012
Partie d'ouvrage collectif
| Résumé : | This chapter draws on findings from a unique global survey to analyze how Enterprise 2.0 has been adopted in developing economies and how much it contributes to individual company performance. Two results stand out. While the use of social technologies by companies is gaining momentum, adoption remains patchy and still lags in developed countries. Nevertheless, clear evidence exists that Enterprise 2.0 in developing countries, when used at scale, lifts company performance, especially when integrated into workflows and when companies redefine their processes and operating models through social technologies. © 2013, IGI Global. |
