par Arifon, Olivier
Référence What is Asia? » Changing Boundaries and Identities in Contemporary Asia (Septembre 2016: Paris)
Publication Non publié, 2016
Communication à un colloque
Résumé : This paper presents describe soft power elaborated by China and Japan. And develops arguments to evaluate them. After the presentation of Joseph Nye’s concept of soft power, a critique from a communication perspective shows that the introduction of notions such as the audience and the reception of messages are important. By comparing soft power discourses and facts in accordance, or not, with Indexes mostly worldwide recognized, we argue that contradictions exist. Theses contradictions create a “dissonance” effect, discussed in terms of the notion of credibility and identity.Analysis of China’s soft power contributes to highlighting the efforts and the weaknesses of such a policy when a “hard” state defines, in a centralized and controlled manner, a soft power policy. In a comparative perspective, we present the conception of soft power by Japan named “Cool Japan,” an uncommon democracy where its soft power relies mostly on cultural dimensions.