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Recognition and Transformation : Beyond Media Discourses on the BRICS

par Arifon, Olivier ;Dwyer, Tom
Référence Comparing Media Systems in BRICS countries(Avril 2016: Moscou), Comparing Media Systems in BRICS countries
Publication Publié, 2016

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Résumé :

Based on a twin methodological procedure – a literature review and interviews with researchers and journalists - we have formulated the hypothesis that the BRICS are constructing a collective vision, which is guided by two logics - of recognition and of transformation. Both these logics have a key communicational element.For Laidi (2011) the BRICS shared an interest which is « to erode Western hegemonic claims. » The BRICS leaders are more positive looking, the 6th BRICS leaders forum mentioned four-shared values: growth, inclusiveness, protection and preservation. De Conig (2014, 45) analyzed the first five leaders’ meetings and developed a different list: mutual respect for sovereignty and territorial integrity; respect for multi-laterally agreed upon principles of intervention; legal equality of states and mutual non-agression; promotion of mutual benefits and national development paths. Through the defense of such principles, a representation of the world is developed in opposition to other projects, one that is anchored in the desire for recognition. The leaders also seek transformation in a world order seen, from the world financial crisis onwards, as unjust. This has been done concretely with the formation of the New Development Bank but can also be seen in the debate around ICANN’s control of the Internet – where ITU control was proposed. Since the first BRIC heads of state meeting in 2009, over 20 intergovernmental working groups have been established – these seek to exchange information and explore possible common agendas, and this should permit recognition by other developing countries (as in health or universities) and may eventually lead to transformation. The production of discourse reaches its high point during the BRICS leaders’ annual summits. But facts and projects are not readily visible. To go beyond analysis of the mainstream discourse as revealed in the media, this paper examines concrete projects: the New Development Bank and its administration, the meetings of intergovernmental ministerial committees on trade, security, agriculture, education etc., plus the work of various councils (academic, business, think tank etc.). We examine how such projects are identified and chosen, thereby aiming to qualify and label the justificatory discourses, in order to develop an understanding of intentions and strategies.