par Arifon, Olivier 
Référence Forms and Functions of Political Participation in the Digital World (2014: Dijon)
Publication Non publié, 2014
Référence Forms and Functions of Political Participation in the Digital World (2014: Dijon)
Publication Non publié, 2014
Communication à un colloque
| Résumé : | The key questions lobbying policies made by citizen driven organizations and civil society (above NGO’S) are credibility and efficiency in order to raise awareness of a topic to decision makers, politicians and the public. At least in Brussels, lobbying refers to legal aspect when devoted to change the law elaboration process according to group’s interests. Research on NGO’s dealing with social (and environmental) stakes (Scholte, 2009, Reitig, 2011 Betsill and Corell, 2001) underline the lack of efficient strategies able to reach and impact the policy makers. In this context, the methods used to conduct a lobbying strategy in Brussels are considered as a model. We examine lobbying’s methods and procedures of communication in European Institutions and we propose indicators to evaluate actions. The delimitation of efficiency procedures and disposals for civil driven organizations is our research question.Our methodology is based on literature review, moreover on cooperation with citizen driven organizations. This cooperation gives us access to events, campaigns meeting, communication material, etc. Interviews with citizen driven organizations policy officers and officials of the European institutions in Brussels are also conducted. The campaign of three citizen driven organizations are proposed. The aim is to identify success and failure in their strategies. Amnesty International has conducted a campaign at UN in order to vote a treaty about sales of small arms regulation (Arms Trade treaty). International Campaign for Tibet (ICT), is a NGO defending the rights of Tibetans. And Crisis action has leaded a campaign for labeling products form Israeli settlements. Our research revels three different strategies with clear choices on communication.Some key findings will be discussed.- Lobbying at least at EU or UN level should rely on the complete set of communication tools, for delivering a coherent message,- While discovering social media, NGO would have better results if they follow the trend issued by private companies to promote their products: awareness, consideration and dialog, both with policy maker and their public.- Many NGO’s should increase their professionalism and the quality of their work. In other words, for an efficient lobbying, NGO’S should have less activity, less publications, less meeting and develop more precise actions of higher qualities. |
