• Citer

Integrating social networks in a lobbying campaign: the case study of Intermarché, a supermarket chain

par Arifon, Olivier ;Vanderbiest, Nicolas
Référence Social Media and the Transformation of Public Space conference (June 18-20, 2014: University of Amsterdam and Royal Netherlands Academy of Science)
Publication Non publié, 2014

Communication à un colloque

• Détails
• Contenu

Titre:	Integrating social networks in a lobbying campaign: the case study of Intermarché, a supermarket chain
Auteur:	Arifon, Olivier; Vanderbiest, Nicolas
Informations sur la publication:	Social Media and the Transformation of Public Space conference (June 18-20, 2014: University of Amsterdam and Royal Netherlands Academy of Science)
Statut de publication:	Non publié, 2014
Sujet CREF:	Communication des organisations et des entreprises
Mots-clés:	social media
	lobbying
	crisis managment
	corporate vs NGO methodologies
Langue:	Anglais