par Arifon, Olivier 
Référence Communication and Information for Development and Social Change (2010: Thammasat university, Bangkok)
Publication Non publié, 2010
Référence Communication and Information for Development and Social Change (2010: Thammasat university, Bangkok)
Publication Non publié, 2010
Communication à un colloque
| Résumé : | Development and social changes are part of communication studies and research. In this context, “territorial intelligence” or territorial marketing, a part of competitive intelligence devoted to cities and territories, proposes interesting opportunities of research. This field try to identify the factors and the potential of a territory in order to develop it with govern-ance and coordination of actors. While traditionally the Anglo-Saxon approach has empha-sized real estate and economic factors, new criterions have emerged, involving life quality, mobility and sustainable development as components in judging a city’s attraction.Actually, an image of a city is accentuated and partially determined by globalisation, be-cause it enhances mobility and flexibility of economic, technologic and human flows (Olli-vier, 2009). The capacity to attract theses flows has become a determinant element in the ranking of ci-ties at a world level but forms and criteria’s of ranking and analysis are emerging and strongly discussed. This communication, result of collaboration with the China Foreign affairs university in Beijing in 2010, presents the “territorial intelligence” applied to Beijing. The work wants to show key factors and limits, such as the question of social link and social change, especial-ly in this town, which has moved form a frozen city during the communist area to a puz-zling and dynamic one, changing every year. |
