par Arifon, Olivier
Référence International Communication Association preconference “ New Media, Old Media, Social Media: Changing South Asian Communications Scholarship.” (2013: School of Oriental and African Studies, University of London)
Publication Non publié, 2013
Communication à un colloque
Résumé : The lines and the borders of the content of the two concepts "advocacy" and "lobbying" remains unclear. They may refer to social aspects and to influence on law making process, to types of actors such as grassroots movements or private companies (Guegen, 1998). It's an evidence that ICT tools and applications, such as social media, have deeply modifies the conditions and the communication’s strategies of actors involved in advocacy and lobbying. To understand the efficiency of ICT on advocacy and lobbying’s actions on policy reforms mechanism, (Liu, 2012: 146) has elaborated a two dimensions’ model. On one side, he considered collective actions and social change outcomes, on the other, mediating conditions.In Asia, where the power is less structured, the societies are governed by a fragmented state structure, with a legal system where formal rules plays a secondary role face to informal norms. Moreover the unclear hybrid market economy erases the limits between public and private sectors. In Asia and south Asia, the forms of governance should deal with rapid growth, urbanization, decreasing borders systems, movements of capital, elements that force the State to adapt itself under the pressure of globalization.As consequences, the disengagement or some failure of the state, especially in social and environmental domains, leaves empty spaces, often occupied by NGO's using for that the web 2.0 functions on organizational and communications. This article will examine the key elements needed for actions by NGO's in south Asia, specially in India in order to succeed an advocacy or lobbying strategy in that intricate context.After presenting a model of goals as a reference of advocacy or lobbying actions, we will indicate the advantages and conditions of ICT for at least a well-oriented action.