Travail de recherche/Working paper
| Titre: |
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| Auteur: | Rojas Gaviria, Pilar |
| Informations sur la publication: | Université Libre de Bruxelles, Solvay Business School, Centre Emile Bernheim (CEB) |
| Statut de publication: | Publié, 2008-12 |
| series: | Working papers CEB, 08-039.RS |
| Sujet CREF: | Economie |
| Sujet JEL: | Marketing |
| Volumes/pages: | 16 p. |
| Mots-clés: | Consumer transformation |
| narrative identity | |
| symbolic consumption and interpretative hermeneutics | |
| Langue: | Anglais |
| Identificateurs: | RePEc:sol:wpaper:08-039 |
| rou-0234 |
