par Arifon, Olivier 
;De Poortere, Sybille
Référence The Shape of Diversity to Come: Global Community, Global Archipelago, or a New Civility? (2013: Erasmus University Rotterdam)
Publication Non publié, 2013
;De Poortere, Sybille Référence The Shape of Diversity to Come: Global Community, Global Archipelago, or a New Civility? (2013: Erasmus University Rotterdam)
Publication Non publié, 2013
Communication à un colloque
| Résumé : | Territorial marketing or territorial intelligence, a part of Competitive intelligence de-voted to cities and territories, offers interesting opportunities on communication and identity research. Facing international competition in order to attract jobs, enterprises and tourists, territorial marketing identifies the key factors and potential in order to develop the territory. In that context, the perception of a city is underlined and partially determined in a dis-course about mobility, flexible economy, technology and human flows. The key point is to show off the identity through a communication strategy. Its key components are Web 2.0 platform and events. Another component is a poll of ambassadors displayed on a voluntary basis; they are gathered in a network promoted by an operator of the town. Moreover a shared brand for city tourists and institutional partners exist as well. |
