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Exploring the blurring boundaries between marketing and editorial strategies: the social construction of “audience engagement” in online journalism

par Malcorps, Sylvain
Référence Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures - European Communication Conference 2016 (ECREA) (09-11-2016: Prague, Czech Republic)
Publication Non publié, 2016-11

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Titre:	Exploring the blurring boundaries between marketing and editorial strategies: the social construction of “audience engagement” in online journalism
Auteur:	Malcorps, Sylvain
Informations sur la publication:	Mediating (Dis)Continuities: Contesting Pasts, Presents and Futures - European Communication Conference 2016 (ECREA) (09-11-2016: Prague, Czech Republic)
Statut de publication:	Non publié, 2016-11
Sujet CREF:	Analyse du discours des médias
	Marketing et publicité
	Journalisme
	Publics des médias
	Socio-économie des médias
Mots-clés:	Discourse analysis
	Journalim
	Marketing
	Online audience
Langue:	Anglais