Articles dans des revues avec comité de lecture (9)

  1. 1. DeMotta, Y., Janssen, C., & Sen, S. (2023). Low-fit cause-related marketing: When and why do consumers respond positively? Journal of consumer psychology. doi:10.1002/jcpy.1345
  2. 2. Janssen, C., Swaen, V., & Du, S. (2022). Is a specific claim always better? The double-edged effects of claim specificity in green advertising. Journal of business research, 151, 435-447. doi:10.1016/j.jbusres.2022.07.005
  3. 3. Janssen, C., Vanhamme, J., & Leblanc, S. (2017). Should luxury brands say it out loud? Brand conspicuousness and consumer perceptions of responsible luxury. Journal of business research, 77, 167-174. doi:10.1016/j.jbusres.2016.12.009
  4. 4. Janssen, C., & Swaen, V. (2017). Inclure les publireportages aux outils de communication sur la responsabilité sociétale des entreprises. Gestion 2000, 34(5), 361. doi:10.3917/g2000.345.0361
  5. 5. Vanhamme, J., Swaen, V., Berens, G., & Janssen, C. (2015). Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility. Marketing letters, 26(4), 565-578. doi:10.1007/s11002-014-9290-5
  6. 6. Janssen, C., & Vanhamme, J. (2015). Theoretical Lenses for Understanding the CSR–Consumer Paradox. Journal of business ethics, 130(4), 775-787. doi:10.1007/s10551-014-2111-1
  7. 7. Janssen, C., Sen, S., & Bhattacharya, C. (2015). Corporate crises in the age of corporate social responsibility. Business horizons, 58(2), 183-192. doi:10.1016/j.bushor.2014.11.002
  8. 8. Janssen, C., Vanhamme, J., Lindgreen, A., & Lefebvre, C. (2014). The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility. Journal of business ethics, 119(1), 45-57. doi:10.1007/s10551-013-1621-6
  9. 9. Janssen, C., Chavagne, S., & Swaen, V. (2009). L'exploitation de la responsabilité sociétale de l'entreprise dans la publicité télévisuelle. Reflets et perspectives de la vie économique, 48(4), 51-58. doi:10.3917/rpve.484.0051
  10.   Participations à des congrès et colloques internationaux (36)

  11. 1. Swaen, V., Janssen, C., & Du, S. (2019). Consumers' evaluations of CSR advertising: the role of three executional elements. Paper session presented at 5th CSR Communication Conference (September 18-20, 2019: Stockholm, Sweden).
  12. 2. DeMotta, Y., Janssen, C., & Sen, S. (2018). The role of thinking style in consumer reactions to corporate social responsibility. Paper session presented at Global Marketing Conference (July 26-29, 2018: Tokyo, Japan).
  13. 3. Maon, F., Gond, J.-P., Janssen, C., & De Bakker, F. (2017). Stakeholder influence tactics: ideologically loaded objectives and power based moves. Paper session presented at 77th Academy of Management Conference (August 4-8, 2017: Atlanta, Georgia, USA).

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